Pricing It Right the 1st Time!

It's ALL about Pricing & Condition!

 

I now have another wonderful example that proves my point; It's ALL about pricing and condition! Great News! I listed a home in Schumacher Place and it went on the market this past Tuesday. We had our 1st showing that same evening plus received and accepted a full price offer by Wednesday! Sound too good to be true? It is true but here's the rest of the story;

 

This home had been on the market w/two other agents, for over 365 days, with three different MLS numbers, starting at $179,900. So what did I do that the previous agents did not? I priced it correctly right from the beginning and I made the Seller stage the home for sale! When they were first referred to me I met them and we went room by room... get rid of the dressing table in the dining room, paint the orange office, paint the burgundy hallway, organize this, caulk that, clean this... the house was nice but it was not a perfect 10... until I made them do all the things it takes to be "detailed"... just like a car!

 

Then we looked at pricing. They had started at $179,900 and over the course of a year they had dropped the price to $169,900... it was still too high. After careful thought and much research I had to be the reality check... It needed to be priced at $154,800. At first they were quite surprised but they knew they had had some showings but no offers. I had come highly reccomended to them, from folks I had just sold their home in record time at a great price in Clintonville and that gal had been referred to me by another gal... They knew I was right and they needed to move!!

 

We priced it right, it was staged... It SOLD! Just like it's supposed to! If you do what I tell you... IT WILL SELL!! ;-)